In today's AuctionBytes "Vendor Monday" column, Internet Business Skills founder Allison Hartsoe discusses the evolution of eBay from sales channel to customer acquisition tool. Each week, AuctionBytes.com runs an article submitted by a vendor or marketplace in the online-auction industry about a topic helpful to online sellers. Story submissions are welcome by emailing the editor.
Is eBay a sales channel or a marketing channel? The difference is as a sales channel, you expect to make money. As a marketing channel, you expect to acquire customers for the best cost. Here's how eBay has changed and why your strategy should change too.
Read more http://www.auctionbytes.com/cab/abn/y06/m12/i18/s02
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