CYBER MONDAY CAME EARLY AS consumers flocked online over the weekend to pay as much as $100 for TMX Elmo on eBay as the season's hottest toys and electronics sold out early on Black Friday.
Mattel, parent company of Fisher-Price, said it has ordered more of the red fabric that makes up the $40 Elmo, added production lines, and is flying the toys into the country from its foreign plants.
Mattel, which sought to capitalize on the 10th anniversary of the original Tickle Me Elmo, generated buzz by word of mouth--and an industry observer estimates that the company put out only enough inventory so far to satisfy a third of consumer demand, ensuring a sense of urgency among parents to get one.
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