As part of researching a book on how to start a small business on eBay, I've been hanging out on the site (and, yes, buying way too much stuff) and talking to lots of eBay "power sellers." Inevitably, the discussion turns to the topic of feedback.
Feedback is a very important fact of life for anyone participating in the eBay (nasdaq: EBAY - news - people ) community. If you view any auction, you'll see the seller's eBay name plus a feedback rating--a percentage score from 1 to 100--plus, in parentheses, the total number of feedback responses the seller has received. The higher the score, the better the rating of that seller. A score of 98.9%, for example, implies that someone has--in theory, at least--pleased 98.9% of customers.
Read more http://www.forbes.com/entrepreneurs/2007/01/02/ebay-smallbusiness-feedback-ent-sales-cx_al_0102smallbizresource.html
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