eBay North America's marketing head Gary Briggs updated users on eBay's marketing efforts in a posting on the eBay Announcement Board on Wednesday. Briggs said the eBay marketing organization has been busy working to get the message out to buyers that "whatever it is, you can get IT on eBay," a reference to eBay's latest advertising campaign theme.
Over 870 stories have been run about eBay this holiday season across newspapers, magazines, TV, and radio, reaching more than 185 million people. eBay recently worked with USA Today and The Wall Street Journal on articles where eBay was featured as a place to find hot gifts for the holidays. Television shows featuring eBay or eBay Express included the Today Show, The View and Tyra Banks. And eBay holiday TV ads have been running on all major networks, including FOX, NBC, CBS, and ABC.
Read more http://www.auctionbytes.com/cab/abn/y06/m12/i21/s01
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